Advertising and Promotions Managers
Advertising and promotion managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
An individual in advertising management typically works with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media. They plan promotional campaigns such as contests, coupons, or giveaways and negotiate advertising contracts.
Advertising and promotions managers are highly coveted and therefore competition is fierce. The best advertising manager job description opportunities are for those with a bachelor’s or master’s degree in business administration with a marketing emphasis, or journalism or advertising, along with strong communication and computer skills, creativity and related experience. Students should take statistics, accounting, math, finance, economics, management and business law. A college internship is also advantageous. Diploma in advertising and PG Diploma in advertising courses are also available by a few institutions in India.
A major course in advertising can prepare you for advertising careers like a copywriter, production coordinator, art director, event planner, marketing coordinator, creative director, or graphic designer account executive and can offer you a good advertising manager salary.
While long hours, including weekends and evenings, are common along with substantial travel, advertising careers fetch high earnings. Advertising and promotions managers are also often prime candidates for advancement to top ranks due to the high visibility and importance of their jobs.
Qualifications
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
- MBA Marketing
- MBA Finance
- MBA Human Resource Management
- B.Com Finance
- BBA Finance
Tasks
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Prepare and negotiate advertising and sales contracts.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Progression Routes
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