Advertising Sales Agents
Advertising sales agents sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
An advertising sales agent job description entail developing content for sales presentations or other materials, delivering promotional presentations to current and prospective customers, identifying potential customers, developing professional relationships or networks and estimating costs and terms of sales.
An advertising sales agent education requirements are a high school diploma is typically enough education for an entry-level advertising sales position, a bachelor's degree is required for most advertising, promotions, and sales agent career. For the advertising manager role, a bachelor's degree in advertising or journalism is preferred. Most training for advertising sales agents takes place on the job.
An advertising agency or a creative ad agency is a firm dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and sales for its clientele.
Sales and communication skills are essential skills which an advertising manager should possess. Besides, curiosity, innovative thinking, creativity, people skills, and adaptability are also desirable. A sales agent should stay open to new ideas to earn an average advertising sales agent salary in India.
Advertising sales agents mostly work under pressure to meet the sales numbers. They work in various industries such as radio, television advertising agencies and internet publishing units.
To be a successful advertising manager, candidates should be able to identify and react precisely to the behaviour and emotions of customers with good listening skills.
Qualifications
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
- M.A. Mass Communication and Media
- B.A. Communication and Media Studies
- B.E. Engineering
Tasks
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Maintain assigned account bases while developing new accounts.
- Process all correspondence and paperwork related to accounts.
- Deliver advertising or illustration proofs to customers for approval.
- Draw up contracts for advertising work and collect payments due.
- Locate and contact potential clients to offer advertising services.
- Provide clients with estimates of the costs of advertising products or services.
- Recommend appropriate sizes and formats for advertising, depending on medium being used.
- Inform customers of available options for advertisement artwork and provide samples.
Progression Routes
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