Chief Marketing Officer
Qualifications
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
- B.Com Marketing
- BBA Marketing
- MBA Marketing
- PGDM Marketing
Tasks
- Set marketing goals and objectives.
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
Progression Routes
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