Creative Copywriter
Qualifications
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
- B.A. Journalism
- B.Voc Marketing Management
- Bachelor's Any Subject
- PG Diploma Advertising
Tasks
- Creative copywriters use persuasive writing to sell ideas, products, and websites, writing in a conversational voice using easy-to-understand and compelling language.
- Every piece of writing assigned to creative copywriters has a deadline attached to it; it is essential to complete the work before these deadlines expire.
- Creative copywriters write content within the confines of specifications as laid out by the client. Publications want their content to meet certain guidelines involving word count, language, and clear concepts that adhere to their brand’s style. Sometimes, creative copywriters are asked to integrate specific words and phrases into their writing to meet style guidelines.
- Every piece of writing a creative copywriter submits must be letter-perfect, all copy carefully proofread and edited to make certain there are no mistakes.
- Writing is only part of a creative copywriter’s job. To make their words even more appealing, they add visual elements to their copy, including images, videos, and links to all their writing.
- In addition to writing, creative copywriters are expected to promote their work through social media channels to gain more readers and more attention for their content.
- Develop content for world-class brands across print and digital mediums
- Set up content strategy and tone of the brand
- Work with a team of creatives to ensure content fitment into visual concepts
- Drive brand vision through language and content, set narratives and consistency standards for brands
Progression Routes
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