Demonstrators and Product Promoters
Demonstrators and product promoters demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. They may sell demonstrated merchandise.
Demonstrators and product promoters demonstrate and explain products, methods, or services to persuade customers to purchase products or use services. Demonstrators need to prepare for demonstrations and research the products to be presented, sell products being promoted, keep records of sales, provide samples, coupons, informational brochures, and other incentives to persuade people to buy products.
Demonstrators’ jobs include setting up and arranging displays or demonstration areas to attract prospective customers, keeping work areas neat, returning items to correct locations following demonstrations, recording and reporting demonstration-related information, and at times wearing costumes or signboards and walking in public to promote merchandise, services, or events.
A demonstrators’ job requires candidates to have a high school diploma with some previous work-related skill, knowledge, or experience. The required skills include communication, persuasion, service orientation, problem-solving, critical thinking, judgement and decision making, time management and social perceptiveness. They should know about sales and marketing, customer relations, personal safety and computers. The product promotion jobs involve travelling, standing and walking for long hours, working outdoors in all weather conditions, and under time pressures.
Successful demonstrators practice hard before demonstrations, prepare themselves for all kinds of questions from prospective customers, and have knowledge of all discount and promotion schemes. In addition, the demonstrator's salary depends on the skills and experience gained in the education career.
Qualifications
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
- B.Voc Sales and Marketing
- NSQF Level 3 Sales Representative
Tasks
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Sell products being promoted and keep records of sales.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Suggest specific product purchases to meet customers' needs.
- Transport, assemble, and disassemble materials used in presentations.
- Identify interested and qualified customers to provide them with additional information.
- Practice demonstrations to ensure that they will run smoothly.
Progression Routes
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