Head Of Digital
Qualifications
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
- B.Com Marketing
- B.A. Digital Media
- BBA Digital Technologies
Tasks
- Strategising and executing all digital marketing, including SEO/SEM, EDM, social media, CRM and display advertising.
- Driving customer strategies including journey mapping, loyalty, referral and retention programs
- Managing the substantial marketing budget
- Establish brand development as a key driver for success and growth of the business
- Developing go-to-market plans, brand campaigns and marketing objectives
- Collaborating with internal teams to improve website experience and drive conversions
- Grow and develop the brand's content strategy
- Go-to-market strategy with an Omnichannel lens
- Work closely with product teams to validate consumer growth for new products, category extensions etc.
- Responsible for utilising consumer insight and analytics to drive growth
Progression Routes
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