Marketing managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers. They develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied and overseeing product development or monitoring trends that indicate the need for new products and services.
A marketing manager's job is to handle the marketing of a business or a product and control the company’s communication with its existing and prospective customers. They craft promotional messages which communicate the right message and publish across various media.
How to become a marketing manager? They need to have at least a bachelor's degree, preferably in marketing, communications or business management, though at times candidates might have degrees in fields like journalism or graphic design. Specialized industry knowledge with enough relevant experience is an important criterion. A master’s degree may be required for senior managerial positions.
Other required skills include an outgoing spontaneous personality, being highly focused, and conscientious of meeting budget restraints and timelines. Marketing managers are responsible for implementing strategy, creating programs and campaigns, overseeing content, planning events, handling external communications, managing projects, budgets, and people, supporting sales and analysing marketing data. As marketing is a constantly evolving industry, a marketing manager’s salary is lucrative with room for growth annually.
To be successful in this cutthroat field, marketing managers need continuing education courses, read current white papers, and enhance their digital skills to keep themselves head and shoulders above their competition.
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
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