Media programming directors direct and coordinate activities of personnel engaged in the preparation of radio or television station program schedules and programs, such as sports or news.
Media programming directors manage program planning and distribution across all distribution platforms. They ensure that shows, programs, advertising, and digital content are appropriately scheduled and checked for quality and appropriateness.
Program directors in media determine optimal planning for programming and broadcast materials. They oversee the distribution of content for media houses or media distribution companies, creating program schedules, ensuring optimal viewership, and analysing indicators like focus-group feedback and metrics. They are responsible for scheduling event coverage, coordinating with other departments, working with directors and production staff, and assessing the length and content of broadcasts.
A bachelor's degree in film production, business, marketing, or sales is required for the media director job description. They are required to be skilled at organizing and coordinating multiple activities within the production process. They are expected to be experienced and have expertise in areas like editing, project planning, and marketing, to maximize the impact of their role.
Other required skills include project management, tactical and results-driven leadership, communication- both verbal and written, strong understanding of technical, legal and operational aspects of media planning, critical thinking and decision-making, team leadership and team worker, planning and organizational skills, and creativity.
A successful program director's job salary can range from six-seven figures. They ensure that an advertisement is conveyed to the intended audience using the best and most economical communication medium possible.
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
Subscribe to our Premium package and you'll unlock a wealth of extra information about your favourite careers and gain access our library of immersive 360° VR careers experience.
As a Premium user you'll find out more about the day-to-day demands of any career, what you could earn and, importantly, receive expert advice on study routes, preparation expenses, and where & what to study to fulfil your potential.