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Social Media Analyst

What’s involved

Where to Study

What to Study

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Qualifications

Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.

B.A. Journalism
B.Com Marketing
M.A. Communication
M.A. Journalism
M.Com Marketing

Tasks

Analyze user engagement (e.g. click-through and bounce rates)
Report on web traffic from all social media
Maintenance and support of online SEO strategies٫ including the optimization of keywords in content marketing projects
Identify online customer habits and suggest means by which to broaden our audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate and collaborate with other departments such as Social Media Manager and Marketing department to synthesise marketing campaigns
Respond in a timely manner to customer queries and comments across platforms
Advise other employees on their social media activity (e.g. how and what to share on personal or company pages٫ as well as how to respond to queries or comments from customers or clients)
Research benefits of emerging social networks in regards to our company
Update our social media company policy as needed

Progression Routes

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