Telemarketers
Solicit donations or orders for goods or services over the telephone.
Telemarketing is a method of direct marketing in which the telemarketer solicits prospective customers to buy products or services over the telephone. They are responsible for solving questions concerning the product or service provided by the customer. A telemarketing job involves contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone or video conferencing. Most companies depend on their telemarketers to handle sales over the phone. Additionally, they collect desired information from the client and maintain healthy relations with them.
Any person who wishes to take up telemarketing as a career should have strong communication, negotiation and persuasion skills. While possessing an ability to conduct sales and marketing calls, they require knowledge of sales skills and confident telephone manners. Technological skills include computer systems (including hardware and software) to program, write software, set up functions, enter data or process information. With these skill sets, they are likely to successfully to convey messages to customers successfully.
Telemarketers can expect to find jobs in BPOs, call centres and online marketing companies. There can be long working hours, and in the case of international clients, working hours could be at night.
Most companies offer fixed telemarketing executive salary, with few added perks. However, more income can be generated as commissions on sales or conversions.
To be a successful telemarketer, one should keep a track of sales and take immediate feedback on products and services.
Qualifications
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
- Bachelor's Any Subject
Tasks
- Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
- Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
- Explain products or services and prices, and answer questions from customers.
- Obtain customer information such as name, address, and payment method, and enter orders into computers.
- Record names, addresses, purchases, and reactions of prospects contacted.
- Adjust sales scripts to better target the needs and interests of specific individuals.
- Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
- Answer telephone calls from potential customers who have been solicited through advertisements.
- Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
- Maintain records of contacts, accounts, and orders.
Progression Routes
READY FOR MORE?
Subscribe to our Premium package and you'll unlock a wealth of extra information about your favourite careers and gain access our library of immersive 360° VR careers experience.
As a Premium user you'll find out more about the day-to-day demands of any career, what you could earn and, importantly, receive expert advice on study routes, preparation expenses, and where & what to study to fulfil your potential.