Solicit donations or orders for goods or services over the telephone.
Telemarketing is a method of direct marketing in which the telemarketer solicits prospective customers to buy products or services over the telephone. They are responsible for solving questions concerning the product or service provided by the customer. A telemarketing job involves contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone or video conferencing. Most companies depend on their telemarketers to handle sales over the phone. Additionally, they collect desired information from the client and maintain healthy relations with them.
Any person who wishes to take up telemarketing as a career should have strong communication, negotiation and persuasion skills. While possessing an ability to conduct sales and marketing calls, they require knowledge of sales skills and confident telephone manners. Technological skills include computer systems (including hardware and software) to program, write software, set up functions, enter data or process information. With these skill sets, they are likely to successfully to convey messages to customers successfully.
Telemarketers can expect to find jobs in BPOs, call centres and online marketing companies. There can be long working hours, and in the case of international clients, working hours could be at night.
Most companies offer fixed telemarketing executive salary, with few added perks. However, more income can be generated as commissions on sales or conversions.
To be a successful telemarketer, one should keep a track of sales and take immediate feedback on products and services.
Every career requires an element of study and academic qualification, and there can be several study routes and pathways you can take. In following any academic pathway you will study subjects that contribute to the specialised knowledge required to achieve your career goals. These qualifications provide a future employer with the evidence that you have the desired knowledge, understanding and experience of their industry, so it’s important to consider the various types of qualifications available to you and to understand how they can boost your career and create opportunities for you.
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